TheresaLet’s face it. We are now in a society where social media has become a part of our daily routine from the moment we open our eyes until we close them late at night. The latest phenomenon of social media is almost like an addiction. You have only so much time in a day (everyone’s got the same amount!). It comes down to maximizing social media productivity will make a difference in your day in your business.
There are many ways to attract a target audience, but they each have their own hassles and investments required. Social media marketing finally provides a method for new or old companies to touch on a massive population via exciting and audience that you would never have thought of marketing techniques.
Every social network is different and knowing these can help you use each one properly and productively. There might be a particular site that reaches more people and may require most of your time.
Your social media profile can be used to bring customers to your business and encourage people to visit in person or to direct them to your products online. You can announce events like store openings, openings of new stores or other information that may be of interest to your readers. People need to find adding you a Facebook friend as an exciting thing to do.
Be prepared for the negativity associated with social media. You may see that many people love your company and products, whether people are happy or complaining. Do not turn your back on it but answer them and help those customers who are unhappy.
Take time when deciding what your overall strategy is all about. If you put too much time and money into trends, you’ll waste a lot of money and have nothing to show for it.
3 Quick and Dirty Social Media Productivity Tips
1. Schedule Your Posts
Automation is your best friend in the social media world when it comes to a posting schedule. Set to release your planned content using appropriate social media tools that will execute publication of the posts. Various platforms offer these services free and paid such as HootSuite, SproutSocial, Later, Tailwind, Post Planner (Facebook), etc.
2. Stick to a Routine
To maximize your social media productivity, set your boundaries with the idea of a timer that will control how often you are active on social media networks on a daily or weekly basis. Some social networks require more massive engagement than others while some require more strategy. Plan out your method of operation to strategically engage the social networks on a daily and weekly basis.
3. Get Analytics
As intimidating and callous it might seem, when used right analytics can work to your full advantage. Analytic dashboards can give you different data that will help you optimize your productivity. Unfortunately, there isn’t one umbrella or all-in-one dashboard solution at this time for the numerous social networks so you will have to find and use the best combinations for your profiles. I’ve seen success with Facebook Insights (Facebook), Google Analytics (Blog site), Iconosquare (Instagram), etc.
BONUS: Old to New
One of the biggest secrets that people don’t consider using old content as new. Social media is so fast paced that posts and content 6 months ago can become new. This is called “evergreen content,” which does not have an expiration date while it still has relevant value. Reuse your content for your various content marketing, including your ebooks, sales funnels, opt-ins, and more to create new blog posts. Why re-invent the wheel when it’s already there!
Leading in Social Media Productivity
Make sure you update all of your social networking sites regularly. Many followers in social media have an expectation of frequent updates, and if you aren’t offering this to the consumers, they will end up going elsewhere, and you will end up losing lots of customers. Aim for publishing updates more than a couple times weekly.
Your Move
Your marketing plan no longer has to consist of only boring articles or slow ads on the side of a page. Media that entertains can be used when you want to connect with a large audience in a short amount of time. You still have the responsibility of providing quality products, but using the tips here, you can build a great company with the use of social media productivity.
Here’s a tool that I’ve been using CoSchedule as my go-to dashboard to help schedule my blog posts and social media content. You can check it out here.
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